What do Marketing Directors need to know about cybersecurity?

Security solutions built for you
Security solutions built for you

A huge percentage of smaller organisations fail or go out of business within six months of a cybersecurity incident. And yet only 14% of smaller organisations rate their cybersecurity plans as sufficient to mitigate cyber risks.

At smaller organisations in particular, the role of the marketing director is under significant pressure when a cybersecurity issue occurs. It’s best to be well prepared for this eventuality and make sure that business as usual can continue as much as is possible.

Some things to think about:

It’s quite likely that your communications function will be very busy communicating internally and externally on the issue. What plans can you put in place to quickly pick up their day job or support them on the execution of the cybersecurity issue?

Are you communicating with your clients? When is the right time to do so? Too soon and your plan won’t have enough detail for them to believe you have it under control. Too late and you risk being offside with regulators, insurers, clients and others.

Systems and processes: how good are your systems at preventing risks occurring? Are you up to speed with the latest thinking on how to prevent scams and attacks? Are you demanding more of your IT team to make sure that your sales and marketing functions can continue doing business even as an issue arises?

Have you run a set of scenarios with people from around your organisation as to how you’d act if a cyber incident arose? Are those incidents the most likely ones? Where are the grey areas in your governance that would prevent the incident being dealt with smoothly?

In our experience, at smaller organisations, you need a strong plan of action and a great set of products to prevent the incident arising in the first place. You also need to educate your people across the organisation as to how to avoid issues arising in the first place.

A great starting point for smaller organisations is a suite of products which will secure your email and website(s) from intrusion. Allied with a digital ID plan, that should prevent your organisation becoming another statistic.

A huge percentage of smaller organisations fail or go out of business within six months of a cybersecurity incident. And yet only 14{eacfb72d0391466de53ad32732f9161f6dd55d131de873e4585b1f4e7377e6cd} of smaller organisations rate their cybersecurity plans as sufficient to mitigate cyber risks.

At smaller organisations in particular, the role of the marketing director is under significant pressure when a cybersecurity issue occurs. It’s best to be well prepared for this eventuality and make sure that business as usual can continue as much as is possible.

Some things to think about:

It’s quite likely that your communications function will be very busy communicating internally and externally on the issue. What plans can you put in place to quickly pick up their day job or support them on the execution of the cybersecurity issue?

Are you communicating with your clients? When is the right time to do so? Too soon and your plan won’t have enough detail for them to believe you have it under control. Too late and you risk being offside with regulators, insurers, clients and others.

Systems and processes: how good are your systems at preventing risks occurring? Are you up to speed with the latest thinking on how to prevent scams and attacks? Are you demanding more of your IT team to make sure that your sales and marketing functions can continue doing business even as an issue arises?

Have you run a set of scenarios with people from around your organisation as to how you’d act if a cyber incident arose? Are those incidents the most likely ones? Where are the grey areas in your governance that would prevent the incident being dealt with smoothly?

In our experience, at smaller organisations, you need a strong plan of action and a great set of products to prevent the incident arising in the first place. You also need to educate your people across the organisation as to how to avoid issues arising in the first place.

A great starting point for smaller organisations is a suite of products which will secure your email and website(s) from intrusion. Allied with a digital ID plan, that should prevent your organisation becoming another statistic.

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We’re trusted to solve cyber-security for major organisations across the public, insurance, financial services, legal, pharmaceutical and accountancy sectors.

For SMEs

We provide products for start-ups and smaller accountants, insurers and retailers, medium-sized law firms and financial services companies, for schools and biotechs.

For Enterprise

We’re trusted to solve cyber-security for major organisations across the public, insurance, financial services, legal, pharmaceutical and accountancy sectors.